Digital Marketing Trends to Set you Up for Success in 2023

Digital Marketing Trends to Set you Up for Success in 2023

The end of the year means a fresh start for most businesses. Many are already setting up their digital marketing plans for 2023 and the years ahead.


Smart are those who seek the latest trends and invest in them early — benefits are maximized. Here at Spence Digital Agency, we have just the digital marketing plan for you. Whether you’re in Donegal, or anywhere else in the world, we got you covered.



1.     The Exciting Metaverse


This trend may sound intimidating and out-of-this-world, but trust us, it is quite simple. It is a broad term that describes a collection of immersive virtual experiences taking place online.


As one of the most talked-about trends in digital marketing, you can bet your money on the metaverse. Big brand names like Starbucks, Nike, and others have their own take on the metaverse experience. While the new trend is creating a lot of buzz online, most businesses don’t seem to have a practical use for it (or return on investment) just yet.


Wondering what to do at the moment? Try to experience the metaverse yourself first. Take a feel and see what works for you and what you can forego. Be on the lookout for emerging opportunities that might fit your venture and keep a close eye on your potential competitors. And while the metaverse is still quite novel, don’t stress about going all in. Test the waters first.



2.     The Power of Artificial Intelligence


Artificial intelligence (AI) is the backbone of online marketing. AI has been the main character in all behind-the-scenes action; quietly working on almost all digital marketing channels.


Algorithms are responsible for the social media search results you see, the posts you engage with, and even the ads popping up on your screen. AI is streamlining digital marketing, reeling consumers into the right website.


Wondering what to do at the moment? Take a look at how AI is molding the core aspects of the digital marketing channels available to you. Examine and note the effect of algorithms on your results. Use this to optimize your content strategy.



3.     Improve Customer Experience


AI and algorithms in digital marketing mostly serve the same purpose – optimizing the user experience. Take for example search engine optimization (SEO), this year’s updates revolve around giving the most comprehensive content to the audience. Take advantage of the algorithm and surprise your market by improving their overall customer experience.


Wondering what to do at the moment? Ensure a future-proof digital marketing plan. Put a premium on customer experience through optimization. Base your algorithms on improving the user experience to future-proof from algorithm updates.



4.     Do Short Videos


Facebook and Instagram reels…Tiktok – these short entertaining clips are taking social media by storm, and for good reason: it’s short, it’s entertaining, and it’s addicting. So, businesses are riding the tide and presenting what they have to offer in a format that speaks to the audience. Better yet, short video formats are becoming more accessible via social management tools and schedulers.

This makes planning and pre-scheduled posting a breeze.


If you haven’t delved into the wonder that is Tiktok (and other similar sites that have short video format), better get at it now. You don’t want to be missing out on the fun…and the potential it can add to your business. Immersing in the experience as a customer can give you better insights into the format and content that draws in the appeal. Play and explore to reach success through these powerhouse platforms.



5.     Make Simple & Clear Messages


The reason why short video formats are such a hit is that they don’t require long attention spans. Quite the opposite!


With the audience’s shrinking attention span, there is a need to deliver clear and concise messages. Make this easier by using quick and short soundbites for mobile devices.


Wondering what to do at the moment? Focus on coming up with short, simple, but bold messages. Make sure to sound-bite your brand and digital marketing ideas. Take inspiration from popular video formats and keep your messages short, simple, and sweet.



6.     Get Influencers


Influencers are today’s hottest commodity.


The digital arena is rife with all kinds of ads. As a business owner, you can break through the monotony with seemingly relatable content via influencers. Influencer marketing is a new breed of advertisement that uses product mentions and endorsements by individuals who have amassed a social media following and are capable of “influencing” your target niche.


Wondering what to do at the moment? Be on the search for ways to integrate influencer marketing into your digital marketing plan for the upcoming year. Find out how other businesses are harnessing influencer exposure to gain customers.



7.     Happy Employee Advocacy


The people who work for you and with you are as important as any other aspect of your business. Remember that an efficient set of manpower is key to running a business, so it’s vital to advocate


for them. They are your assets, especially when it comes to business-to-business (B2B) marketing.


Wondering what to do at the moment? Analyze your current team and find their strengths. Allow them to brainstorm and share fresher perspectives on the business. Keep them engaged through relevant training, provide them with ample tools and resources, and other great incentives to keep them motivated.



8.     Treat LinkedIn as a B2B Powerhouse


LinkedIn is like adult Facebook – more serious and straight to the point, with a no-nonsense attitude. Slow and steady, it is gaining traction as an effective platform for B2B advertising. It will do your business good to dive into LinkedIn as early as possible and discover all the ways to make your business boom.


Wondering what to do at the moment? Spruce up your LinkedIn account as strategically as possible. Familiarize yourself with its features and interface. Find out what it has to offer and discover opportunities to boost your business.



9.     Focus On Foundation


With all this talk about technological updates, optimization, evolution, and the like, it’s easy to get lost in it all. Truth be told, the secret to a successful digital marketing project lies in its foundation. Investing a good chunk of your resources in a good website, SEO, email, social media, digital ads, community management, and reputation management will pay off in the long run.


Wondering what to do at the moment? Stay on top of the competition by building on these key areas. Keep a team of experts that can deliver quality results, maintain your system in tip-top condition, and continuously strives to exceed your expectations.


Spence Digital Agency is the leading digital marketing firm in Donegal. With a roster of satisfied clients the world over, you’re in good hands. Find out how we can grow your business together. Click the yellow chatbox to find out more.


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Aidan & Team have been amazing to work with creating our website to the full needs of our service & customers. Aidan & Team's aftercare service is top class, always there for help & advice at any time! Would definitely recommend Aidan & Team to any business. Patrick Gildea Hairdressing
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Aidan designed and set up the website for our start up business and it worked flawlessly from the very beginning. We gained a lot of sales through the site due to it being so easy to navigate and the site having all the info needed for our customers. Very easy to work with and he stuck to the timeline from start to finish. 10/10
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