How SEO can Make or Break the Success of E-commerce Websites


SEO remains a hot topic for all things virtual and web-related. It’s trend-setting because it is effective! A good SEO strategy set in place is a solid foundation to catapult your website to success. And now that you’re reading this, you are on the right track. Spence Digital Agency is the best digital marketing company in Dublin.


In this blog article, we will show you the ropes of SEO strategy and why it is always a good idea to have an effective SEO up and running. So, if you want to see your website KPIs improve, keep reading.


SEO for E-Commerce: What it means and how it works
By simple definition, e-commerce SEO in Dublin is the art of presenting your website to your target audience in the fastest, most efficient way possible. You can spend hours upon hours building the most visually stunning e-commerce website, but without traction, it’s a flop. If this sounds relatable to you, then you are a great candidate for our digital marketing services. Spence Digital Agency, one of Dublin’s top digital marketing companies, can help you implement the best SEO strategy for your website.


SEO is short for Search Engine Optimisation. Essentially, it works by optimizing products and categories found on your website so they rank higher than their counterparts on SERPs or Search Engine Results Pages. Google, as well as other search engines, have a certain criteria and sets of rules that you must fulfill for you to secure the top of search pages. Google might be picky, but with the right Dublin digital marketing company, making your way to the top will be easy.
The work to make sure your e-commerce website fits a search engine’s every criterion is done by SEO. It makes sure you tick every box on their demand. Still not buying it? Below are just a few of the awesome reasons why getting SEO for your e-commerce website is a good investment:



SEO makes it easier for your CUSTOMER to FIND YOU


Your E-commerce shop can be more visible with SEO. The top spot on the search engine result is the place to be if you want your target market to check out your e-commerce website. For that to happen, you need to know that SEO is big on keywords. Keywords are words or phrases that your target customers type in on search engines to reach websites like yours. If your SEO strategy is rich in keyword research, you will be able to find out which keywords to include or exclude for optimum results.

Take for example Dublin digital marketing company, or results for digital marketing near me, it will most probably give Spence Digital Agency on top of the list. And we can definitely do the same for you. We can help you come up with the best keywords to have in all the right places throughout your website. This ups the chances of your website popping up first in line on SERPs.





Keeping company expenses at a minimum is always a goal for most businesses. If you’re looking for a fool-proof way to improve your KPIs without breaking the bank, then SEO is your best bet. SEO is the better alternative to running ads on search engines or social media (AKA Pay Per Click Ads), as the latter can be costlier in the long run. SEO on the other hand is a wise investment because it can establish long-term profitability and targeted results for your e-commerce website.




Earlier we introduced you to Pay Per Click Ads or PPC. In comparison, SEO is intended to drive traffic to your website on a long-term basis with long-term results. SEO is time-tested and has proven itself to give consistent and exceptional results as compared to PPC. See, 87% of search engine dollars are spent on PPC, while a minuscule 11% is used for PPC. This goes to show why SEO is a wise investment. SEO strategy is a surefire way to always be one step ahead of the competition.
SEO is also a good avenue to build trust and credibility among consumers. Inversely, PPC often gives off the impression that a website has “paid” for its standing. Plus, most customers get annoyed with PPCs, so they are more likely to click on a highly-ranked organic search than on a paid ad. It just goes to show why SEO is always the better choice.



What SEO is for US


By now you may be thinking that SEO sounds great, but you may be unclear on how it works. Let’s break it down.

If you’ve reached this far, you probably are already sold out on SEO. And while it does sound great, there are still questions you need to ask. We got you.
With Spence Digital Agency, we put the extra in extraordinary. Our one-of-a-kind approach to SEO means that we tailor-fit our services to each customer. Our
discovery sessions allow us to delve deeper and discover ways to ensure that your unique needs are met. We’ll guarantee that it stays relevant and up-to-date, complete with the latest SEO trends and algorithms. We put a premium on optimising your product pages. We take a look at keywords, descriptions, and title tags. Each page is analysed to make sure it ends up first on SERPs. We also focus on category pages, making sure that relevant links to your website are trusted by Google and thus rank top on SERPs. More than that, we are tireless in developing SEO techniques to ensure the ones we helped be on top, stay on top.


If this SEO talk has you all hyped up but you don’t know where to start, let us help you set it up. Give us a call, hit us up in the chat box, or send us an email. Either way, you are in good hands once you with Spence Digital Agency.


There’s no time to waste. Contact us now and get your free consultation!




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