The Brief
Hibernia Medical is an Irish-owned medical supplier, which offers exceptional service and industry-best pricing to Primary Care, Hospitals, Private Practices, Nursing Homes and Dentists throughout Ireland. Established in 1998, Hibernia Medical is a well-known specialist in providing innovative surgery fit outs and offers competitive pricing on a range of consumable products.
Located in Dublin, Hibernia Medical’s state-of-the-art office and distribution facility houses an extensive array of medical devices and consumables and is strategically located for timely deliveries.
The Approach
When Hibernia Medical approached us at Spence Digital Agency, their objective was clear: to create a digital platform that would not only showcase their extensive range of medical products but also support their continued growth in the competitive healthcare industry. With over two decades of experience as a leading Irish-owned medical supplier, Hibernia Medical required a website that would reflect their reputation for exceptional service, industry-best pricing, and innovative solutions.
Understanding the critical role Hibernia Medical plays in supplying medical devices, consumables, and pioneering equipment to healthcare providers across Ireland, we approached the project with a strategy focused on delivering a website that would:
1. Showcase Expertise and Trust: We knew it was vital to highlight Hibernia Medical’s long-standing history, their state-of-the-art Dublin facility, and their reputation as a reliable distributor. Our design and content strategy emphasized their market knowledge, technical expertise, and the exceptional after-sales service provided by their experienced medical engineers.
2. Enhance User Experience: Given the diverse clientele Hibernia Medical serves—from Primary Care to Hospitals and Private Practices—our team prioritized creating a user-friendly and intuitive navigation system. This allows different types of healthcare professionals to easily find the products and information they need, ensuring a seamless online experience.
3. Support Business Growth: To align with Hibernia Medical’s growth ambitions, we integrated robust e-commerce functionality into the website. This not only streamlines the purchasing process for their customers but also positions Hibernia Medical to expand their online sales operations effectively.
4. Reflect the Brand’s Values: We ensured that the website design and content echoed Hibernia Medical’s commitment to quality, innovation, and customer service. This was achieved by carefully curating content that resonates with their core values and by creating a modern, professional design that aligns with their brand identity.
5. Adapt to Future Needs: With the healthcare industry constantly evolving, we designed the website to be scalable and adaptable. This flexibility allows Hibernia Medical to easily update and expand their offerings, ensuring the website remains a valuable asset as their business grows.
The Result
Our collaborative approach with Hibernia Medical resulted in a website that not only meets their current needs but also sets the foundation for future growth. By combining our digital expertise with a deep understanding of Hibernia Medical’s business, we have created a platform that enhances their online presence and supports their ongoing success in the healthcare industry.
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