Michael Murphy Sports & Leisure

E-Commerce site for sports store built on Magento


AboutThe Client

About this project

The Brief

Michael Murphy Sports & Leisure is run by Donegal Captain Michael Murphy who led Donegal to  their first All Ireland Title in 20 years in front of 90,000 people in Europes third largest stadium Croke Park in Dublin.

With his Sports and Leisure business, Michael is combined a life-long passion for the GAA with his love of other sports.

Michael approached me for a complete e-commerce solution to support 1000s of sports products.

My Approach

I researched all the major sports stores in Ireland and the uk to see what the best way to approach a sports store site in terms of sitemapping and what best platform to use.

I settled on Magento 1.9 and created a mockup for the client which was then approved.

I had to link the stock levels from from ivend EPOS system to sync up with Magento to keep stock correct.

The Result

A fully responsive e-commerce site that has over 100,000 visitors per month. Generating alot of sales both online and in store.



I was approached originally to just develop the e-commerce site for the store but then I created a few graphics for them before the shop launched and ended up doing all their digital marketing and print design.