Is your business invisible to AI?

While your competitors are being recommended by ChatGPT and Google AI, you might not be showing up at all. Find out your AI citation score — free.

What is GEO?

Search is changing. More and more people are asking AI tools like ChatGPT, Google AI, and Perplexity to recommend businesses, services, and products — instead of searching Google the traditional way. GEO (Generative Engine Optimisation) is the process of making sure your business appears in those AI-generated answers.

If your business isn't showing up in those answers, you're invisible to that customer.

Spence Digital AI Services

Why It Matters

%
of AI referral traffic comes from ChatGPT alone — one platform, one enormous opportunity
M
people use ChatGPT every week, making AI-powered recommendations a growing part of how consumers discover businesses.
+B
people use Google Search every day, and AI-powered search experiences are increasingly influencing local business discovery. Google Search
%
Position #1 on Google loses 58% of its clicks when an AI Overview appears above it
%
Position #1 on Google loses 58% of its clicks when an AI Overview appears above it
%
Only 11% of domains are cited by both ChatGPT and Perplexity — the window to get in early is still open
%
AI-referred website traffic grew 1,200% year-on-year in 2025 (Adobe Analytics)

Disclaimer: Statistics shown are based on the latest available data at the time of publication and may be updated as industry trends and platforms evolve.

If a Donegal business isn't optimised for AI, a competitor who is will be named instead.

What We Do

GEO — AI Visibility Optimisation

Ongoing service included in SEO packages, or as a standalone upsell. We optimise your digital presence so AI tools can find, identify, and recommend your business correctly.

Includes:

  • Structured Data
  • Content Strategy
  • GBP Optimisation
  • Forum presence
  • E-E-A-T improvements

AI Visibility Audit

A standalone paid service. Aidan visits your business, audits your full digital presence against AI visibility criteria across ChatGPT, Claude, Perplexity, and Gemini, and delivers a written report with a citation score out of 100, competitor benchmarking, and prioritised recommendations.

Includes:

  • On-site audit
  • AI citation score (0–100)
  • Competitor Benchmark
  • Written Recommendations Report
  • Implementation Quote
GEO — AI Visibility Optimisation

Who It's For

Restaurants & Hospitality

Restaurants & Hospitality

AI tools recommend dining, stays, and experiences based on location and occasion

Trades & Local Services

Trades & Local Services

People ask AI 'who is the best electrician / plumber in town?

Retail & E-commerce

Retail & E-commerce

Product and store recommendations increasingly AI-generated

Professional Services

Professional Services

Solicitors, accountants, therapists — AI asked for referrals by location

Equipment Hire

Equipment Hire

'Where can I hire a digger in Donegal?' — AI cites businesses with strong digital presence

Don’t Get Left Behind in AI Search

Check your AI Citation Score and uncover opportunities to increase your visibility in AI-generated recommendations.

Find out your AI citation score

Fill in the form below and we'll run an AI visibility audit on your business — checking how often you appear when potential customers ask ChatGPT, Google AI, Perplexity, and Gemini for recommendations. You'll receive a score out of 100, a competitor benchmark, and a clear set of priorities.

AI Citation score
AI Citation Form - AI Visibility Landing Page
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