Google Ads Questionnaire

General Question

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1. What are company goals and how does the company operate?

2. What are the Products more sold or demanded by people on your website?

3. What makes your company different from the others?

4. Please specify the products/services that you want to advertise per country. Or products or services that you want me to start to advertise/manage per country

5. Does the organization have any special offers or discounts?

6. What do you want users do once they get to your website? What are the goals you want to achieve on the web? Please answer in order of importance.

7. Are there any internal or external factors that would positively or negatively affect your company?

8. What is your average order value on your website (if any)?

9. What is your sales cycle (instant, days, weeks, months)?

10. What are you running at the moment in terms of marketing campaigns? Things such as Facebook Ads, Re-marketing, Shopping etc. Anything you would like to use in the future?

Audience Question

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11. Do people who buy or contact your website have any seasonal or geographic patterns?

12. Who or how is your average buyer? Any demographic pattern?

13. Does your organization have something like “best/worst customers”?

14. What are common mistakes and misconceptions people make or have about your company, products, and brand?

Extra

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15. How many products/services they want to sell per month?

16. % profit margin per sale (to know if the campaign is profitable).

17. Website Conversion rate

18. Who is your real competition? URLs of the competition. Preferably between 4-5.

19. Is there another type of advertising? Brochures, catalogs, local press, specialized magazines, radio, TV. If yes, how much do you invest per month?

20. Please provide your Email Id

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