Branding Worksheet

Brainstorming brand ideas is an essential step to developing a unique brand that truly reflects your business. If possible, bring in others to help — whether that's your business partner, your spouse or your employees, if you have them. The more people put their heads together, the more and better ideas you can generate. Brainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it's important to be creative. Free associate and don’t be shy about putting down any ideas that pop into your mind. Remember, when brainstorming, there are no wrong answers.