All Geared Up: Google My Business is now Google Business Profile, Boasts Better and Broader Features

Letterkenny Web Design & Marketing Agency

Google Business Profile is now an umbrella term for services once known as Google Places for Business, Google Listings, and Google+ Business Pages.

Google Business Profile is the new name for Google My Business. It is part of the move to bring better features to users. The effort involves taking the business profile management out of the Google My Business app and connecting it straight to Google Maps and Google Search. Through Google Business Profile, your virtual presence is boosted as you are given the power to better connect with your audience. You can respond to reviews and update business details like address, phone number, and operating hours anytime. If you are a business owner in Donegal, or neighboring areas, and are looking to make the most of this sweet deal, Spence Digital Agency is your best bet. Want to know more? Keep reading.

What’s behind the rebrand? From now on, Google My Business will be known as Google Business Profile. According to Google’s official statement, the new name is aimed at “keeping things simple”. By 2022, the Google My Business app will be dropped completely. This time, managing your business online is better streamlined.

The evolution of the name. Technology is always improving, and so are virtual business services. Today, it is now called Google Business Profile. Before the current change it was Google My Business, and a time before that, it was Google Places. And prior to all of that, it was just Google Local, then Google+ Local. Keeping up yet? It is obvious that the local business management product has gone through several names, it is so hard to keep track. Amidst all these, however, the most important thing is that these changes happened to improve the experience with your online business ventures.

Google My Business is gone for good. Is there really no way to continue using Google My Business? The thing is, Google wants business owners to have a better and faster experience with this business managing service. The tech giant has been pushing for businesses with single listings to manage it straight on Google Maps or Google Search. This can be done through either mobile apps or the traditional web interface. Google allows enterprises to run their individual
listings right inside Google Maps for quite a while now. In addition, businesses that manage their single listing directly in Google Search or Maps are preferred by Google. These enterprises are encouraged to leave the old Google My Business console and switch to Google Business Profile.
Google has mentioned that the current Google My Business web service will shift its focus onto assisting bigger enterprises that hold several locations. As such, this service will now be called “Business Profile Manager”. As of now, Google is in the process of revamping the Google My Business web interface. If you try typing in google.com/places, you will be redirected to google.com/business.
For those of you who run many locations for your business, or are a local SEO that heads multiple enterprises or both, the current interface for Google My Business will still be in service for you. But this time, it is rebranded as Business Profile Manager moving forward. There will be slight changes in the services, of course. But nothing Spence Digital Agency, the best Digital Marketing Agency in Donegal, can’t help you with.

Updated features. Along with rebranding and revamping the web interface, Google added awesome features to Google Business Profile. These new features consist of the following:
 You can claim and verify your business profile by simply going into either Google Search or Google Maps. No more complicated links for you!
 It’s now easier to get in touch with your customers as the chat option for your Google Business Profile is now in operation. Customers can message you in real-time, so you can answer questions as fast as you can while building real connections with your audience.
 Keeping tabs of customer phone calls on Google Search and Map is also available. This means you can return missed calls and keep your customers engaged and updated. No missed opportunities here!

Let’s start managing your business. To start, you can either key in your business name in Google Search or Google Maps. Alternatively, you can also search “my business” to monitor enterprises you have already claimed and verified.
Make preparations with your Performance Planner. In addition to the features mentioned above, Google Ads also allows you to prepare a local campaign budget by simply using the Performance Planner. This great tool enables you to make plans for advertising allowance and lets you check how alterations on your campaigns can impact key metrics and the whole performance. Performance Planner gives you the power to forecast campaign outcomes and explore results by tweaking campaign settings. Plus, you can better recognize opportunity windows during seasonal periods all while letting you manage your finances across multiple campaigns and accounts.

Take a look. Below are screen-captured images of how the web interface and mobile app interface should look like:

Messaging through Google Search:

Messaging through Google Search:
Call History

Read Receipts

We’d like to help. Change is constant. And usually, it’s good because it means improvement. However, change can sometimes be hard and confusing, too. Lucky for you, reaching the best digital marketing agency in Donegal is just at the tip of your fingertips. We will help you navigate through the changes. With Spence Digital, we’ll help you set up your Google Business Profile. Our team of experts will be ready to support you every step of the way. From information updates, feature use, Local SEO setup, and more, the best Digital Marketing Agency in Donegal will deliver results, 100% customer satisfaction guaranteed.
Be part of our 350-strong satisfied customers and let Spence Digital Agency set up your business profile. We won’t just set up your business, we’ll set you up for success.

EXCELLENT
82 reviews on
Manus O'Boyle
Manus O'Boyle
01/02/2024
Aidan designed and set up the website for our start up business and it worked flawlessly from the very beginning. We gained a lot of sales through the site due to it being so easy to navigate and the site having all the info needed for our customers. Very easy to work with and he stuck to the timeline from start to finish. 10/10
Conor Holmes
Conor Holmes
14/01/2024
I couldn't recommend Aidan and his team highly enough. Their professionalism and flexibility means we get a sevice that is second to none. Our two websites consistently evolve bringing enhanced customer experiences to our clients and growing sales to us year on year. Nothing is ever too much to ask of them and nothing is ever beyond them and we'd know a lot about that - we've had several unusual, bespoke requirements that are specific to our business. We highly recommend.
Danny Gallagher
Danny Gallagher
13/01/2024
We had Aidan and his team do some work on our website some time ago ,very professional and helpful and we would definitely recommend their services .
Ravin Mehta
Ravin Mehta
10/01/2024
Aidan is such a professional expert, a real joy to work with. His expertise is unsurpassed the website he created is just amazing and his self help tutorials are so helpful. Real quick turnaround. If you need a website this is the only place you need to go ignore the rest go to the best AIDAN SPENCE
seema mehta
seema mehta
10/01/2024
My accountant recommended me tonaaidan as I was looking for an E Commerce website, he delivered more than I ever expected my website looks so professional and I have had many customers who have praised how easy it is to navigate through. Feel free to see for yourself www.indulgenceskinclinic.ie Besides this Aidan has so much patience with regards to website back office my husband and I had no idea but Aidan created self help videos for us to change content and add and subtract our beauty products. Without Aidan’s expertise I can guarantee we would be struggling and our website would not of been WOW! It was a pleasure to work with him and I would highly recommend him. Anyone needing a website you cannot ignore AIDAN SPENCE!!! - An asset to Letterkenny
Marie Porter
Marie Porter
14/12/2023
Highly recommend Aidan and his team, very professional, very efficient nothing is ever to much trouble and lovely staff to deal with!
Rhonda Laird
Rhonda Laird
23/11/2023
I have worked with Aidan on numerous projects over the past number of years. Aidan has designed all of our company websites. The attention to detail is second to none. The after care and support he provides is fantastic; always a quick turnaround and hassle free. Looking forward to working with Aidan on future projects. We would highly recommend Spence Digital Agency for any web design and digital marketing projects. 5 stars from Donegal Rapeseed Oil, The Fencing People and Farm Relief.
John Francis Mc Connell
John Francis Mc Connell
02/11/2023
Aidan and Spence media worked with us on our cashorcar draw and everything went without a hitch. We would definitely recommend.! John McConnell Chairperson CLG Ard an Ratha
Mary Devine
Mary Devine
29/09/2023
An excellent company with professional staff who were outstanding in the service they provided to us. Aidan designed our website and helped us get on Fb. We are delighted with our website and Aidan’s commitment to each stage of its development and continued support.
Vinny Pyper
Vinny Pyper
22/09/2023
I reached out to Aidan as I wanted to develop a new website for my online coaching business. From our first call, I knew I chose the right person to head the project. I am extremely satisfied with the end result. Both him and his team have been great to deal with throughout the process. Their expertise, dedication, and personalised approach is second to none. The whole thing felt so easy and stress free for me, I will definitely continue to work with them on other future projects. I highly recommend working with Aidan for all your Website, Branding or D-Marketing needs. His teams commitment, knowledge, and passion for what they do make them an exceptional agency.

SOCIAL

POPULAR POSTS

Ready to unlock your online potential?

Schedule Your Free Consultation

Book in your Free, no commitment Consultation Call with Aidan Spence.
We will go through what we can do for you and how we can help your business.

Scroll to Top